Privacy policy

    Last updated: April 16, 2026

    ElaraBeadsCo operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a shopping experience (the “Services”). ElaraBeadsCo is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

    If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply with respect to the collection, processing, and disclosure of your personal information.

    Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

    Personal Information We Collect or Process

    When we use the term “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be linked to you.

    Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

    • Contact details including your name, address, billing address, shipping address, phone number, and email address
    • Financial information including payment details, transaction details, form of payment, payment confirmation, and other payment-related information
    • Account information including your username, password, security questions, preferences, and settings
    • Transaction information including the items you view, put in your cart, purchase, return, exchange, or cancel, and your order history
    • Communications with us including the information you include when contacting us with an enquiry or support request
    • Device information including information about your device, browser, network connection, IP address, and other unique identifiers
    • Usage information including information regarding how and when you interact with or navigate the Services

    Personal Information Sources

    We may collect personal information from the following sources:

    • Directly from you, including when you place an order, create an account, contact us, or otherwise provide your information
    • Automatically through the Services, including through your device and through the use of cookies and similar technologies
    • From our service providers, including when they collect or process personal information on our behalf
    • From partners or other third parties, where permitted by law

    How We Use Your Personal Information

    Depending on how you interact with us, we may use your personal information for the following purposes:

    Provide, tailor, and improve the Services

    We use your personal information to provide the Services, including to process payments, fulfil orders, arrange shipping, process returns and exchanges, communicate with you about your order, maintain your account, and improve your shopping experience.

    Marketing and advertising

    We may use your personal information for marketing and promotional purposes, such as sending you marketing communications by email or showing you advertisements for our products on our website or other websites, where permitted by law.

    Security and fraud prevention

    We use your personal information to help authenticate activity, detect, investigate, or prevent fraudulent, illegal, unsafe, or malicious activity, and to help protect our Services, our business, and our customers.

    Communicating with you

    We use your personal information to respond to enquiries, provide customer support, and communicate with you about your account, orders, or other service-related matters.

    Legal reasons

    We may use your personal information to comply with legal obligations, respond to lawful requests, resolve disputes, and enforce our terms and policies.

    How We Disclose Personal Information

    In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

    • With Shopify, service providers, and other third parties who perform services on our behalf, such as payment processing, shipping, analytics, customer support, or website hosting
    • With business and marketing partners, including Shopify, where relevant to advertising or marketing activity
    • When you direct us, request us, or consent to disclosure, such as where information is needed to deliver your order
    • In connection with legal obligations or business transfers, including where required to comply with applicable law, enforce our terms, or protect our rights, customers, or Services

    Relationship with Shopify

    The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

    Information you submit to the Services may be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

    In addition, to help protect, grow, and improve our business, we may use certain Shopify features that incorporate data obtained from your interactions with our store, Shopify, and other merchants. In these circumstances, Shopify may be responsible for certain processing of your personal information.

    To learn more about how Shopify uses your personal information, you can review the Shopify Consumer Privacy Policy and Shopify’s Privacy Portal.

    Third-Party Websites and Links

    The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and terms.

    We are not responsible for the privacy or security of third-party websites or platforms, or for the accuracy, completeness, or reliability of the information found on them.

    Children’s Data

    The Services are not intended for children, and we do not knowingly collect personal information from children.

    If you are a parent or guardian and believe that a child has provided us with personal information, please contact us via the Contact page on our website so that we can review and, where appropriate, delete the information.

    As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms may be defined under applicable law.

    Security and Retention of Your Information

    Please be aware that no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

    We retain personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements and policies.

    Your Rights and Choices

    Depending on where you live, you may have some or all of the following rights in relation to your personal information:

    • Right to access personal information we hold about you
    • Right to delete personal information we hold about you
    • Right to correct inaccurate personal information
    • Right to portability in certain circumstances
    • Right to manage communication preferences, including opting out of marketing emails using the unsubscribe link in those emails

    If you reside in the UK or European Economic Area, and subject to applicable exceptions and limitations, you may also have the following rights:

    • Right to object to processing or request restriction of processing in certain circumstances
    • Right to withdraw consent where we rely on consent as the legal basis for processing

    You may exercise your rights by contacting us via the Contact page on our website. To learn more about how Shopify uses your personal information and any rights you may have in relation to information processed by Shopify, please review Shopify’s privacy information.

    We may need to verify your identity before responding to your request, as permitted or required by law.

    Complaints

    If you have concerns about how we process your personal information, please contact us via the Contact page on our website.

    Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

    International Transfers

    Please note that we may transfer, store, and process your personal information outside the country in which you live.

    If we transfer your personal information outside the United Kingdom or European Economic Area, we will rely on recognised legal transfer mechanisms where required under applicable law.

    Changes to This Privacy Policy

    We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

    Any updated version will be posted on this website with the revised “Last updated” date.

    Contact

    If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise any of your rights, please contact us via the Contact page on our website.

    For the purposes of applicable data protection laws, ElaraBeadsCo is the controller of your personal information.